Farmer John teamed up with cocktail creator and bartender Saeed "Hawk" House to create game day cocktails that pack a punch with extra protein. Hawks' Hair of the (Hot) Dog Bloody Mary can be prepared with a curated Bloody Mary mix, plus tequila or vodka, as well as savory garnishes like a beef frank, bacon or pepperoncini.
Another twist on a classic cocktail can be appreciated with a second recipe, the Farmer John Old Fashioned, which is made with bacon-infused whiskey, maple syrup and bitters, plus bacon and orange peel garnishes.
Beyond the Super Bowl, these over-the-top cocktails can be found at a Anti-Valentine's Day themed pop-up for a limited time at Break Up Bar at Severance on Melrose Avenue.
Why This Trend Is Growing
- High-protein Cocktails
- Creating cocktails with additional protein sources for added health benefits and novelty.
- Meat-based Garnishes
- Incorporating meat-based garnishes into cocktails for a unique and savory flavor experience.
- Pop-up Themed Bars
- Hosting limited-time pop-up themed bars to attract customers and create buzz around unique beverage offerings.
Industries Being Reshaped
- Food and Beverage
- Opportunity for restaurants and bars to innovate and offer unique and health-conscious cocktails to attract new customers.
- Fitness and Health
- A potential avenue for fitness and health companies to partner with bars and restaurants to provide customers with healthier drink options.
- Event Planning
- Potential for event planning companies to create unique and themed pop-up bars for special events and occasions.
