Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Galderma Benzac Campaign Centers Around Crater-Like Pores

 - May 29, 2012
References: ogilvy & ibelieveinadv
The Galderma Benzac campaign sadly illustrates how those suffering from bouts of acne can often feel ostracized from friends and social events, even if it is by their own decision and insecurities. A common problem, especially amongst teens who thrive off of new friendships and special occasions, this anti-acne cleansing cream is a great solution.

Created by Bogota-based ad agency Ogilvy & Mather, the Galderma Benzac campaign illustrates this lonely solidarity through the clever adaptation of a person's pore as a crater that separates the zit-suffering individual from the fun their friends are having. It was art directed by Diego Cárdenas (who also helped with the drawings), Daniel Mora, Andrés López and Jhon Chacón with imaginative illustrations by Daniel Mora.