The Gaiam Zone Trainer, created by Oregon Scientific, is a fitness watch targeted specifically toward women. What's so cool about the watch is that by tapping the screen, you can toggle through the different features like workout time, heart rate and calories burned.
Fitness watches with small buttons are often hard to configure while you're on the go and out of breath, so the Gaiam Zone Trainer will do wonders for hardcore workout mamas.
Implications - Fitness products are one of the most lucrative markets in contemporary society. Companies who create products that embrace healthy lifestyle choices, and green living as a whole, will continue to spike in popularity.