The brand Gaia Tea offers beverages and its 'Malty the Bear' product includes artisanal hot chocolate that is offered in a bear-shaped glass bottle.
The brand is based in Brooklyn, where its products are hand-crafted for consumers to enjoy. The Malty the Bear hot chocolate was inspired by malt milkshakes. It contains cocoa powder, honey crystals, and malted milk -- which is a "blend of malted grain extracts and milk dried to produce a light beige powder" that enhances the flavor and texture of milkshakes. The artisanal hot chocolate mix is offered in sealed pouches and the bear-shaped bottle, which adds an endearing appeal to the product.
Gaia Tea's Malty the Bear product works to attract consumers through its visual branding identity and its artisanal concoction.