Shredded Couture Sneakers

The Maison Margiela Future High-Top was Destroyed for Spring/Summer 2017

The Maison Margiela Future high-top is one of the most iconic styles from the high-fashion brand, but the latest design from the brand for the Spring/Summer 2017 season sees it get destroyed.

The Maison Margiela Future sneaker has been mangled and shredded for the latest iteration that looks as though it were attacked viciously with a box cutter. Exposed padding, ragged leather and tears are just a few of the brutal accents placed on the high-fashion sneakers in order to make them look more like they're ready for the garbage than the catwalk.

The Maison Margiela Future high-top sneakers have been finished with staples that are placed in such a way to make them look like they are the only thing keeping the shoe together.

Destroyed Sneakers
Designers are intentionally damaging sneakers for avant-garde fashion statements.
Deconstructed Fashion
Disruptive fashion brands are embracing the trend of showcasing exposed construction elements in their designs.
Alternative Materials
Sneaker brands are experimenting with materials traditionally used for industrial purposes to create unique designs.

Who This Affects Most

Fashion
High-end fashion designers and alternative fashion brands are capitalizing on the trend of deconstructing and destroying conventional clothes and accessories.
Footwear
Sneaker brands are experimenting with non-traditional materials and design elements to create unique, avant-garde designs.
Industrial Materials
Industrial material manufacturers are exploring alternative markets, such as fashion, to showcase unconventional and innovative usage of their products in mainstream designs.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 88%
Freshness 8%

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