In an article titled 'Boomerlennials: Prospective Attendees Who Are Aging Backwards,' David McMillin, author at PCMA, summarized his key findings at Trend Hunter's Future Festival Chicago.
In the article, McMillin narrows in on the keynote speech presented by Trend Hunter's Chief Insights Officer, Armida Ascano. Exploring the topic of demographics, specifically that of the Boomer generation, McMillan pens his shared perspective with Ascano's keynote, stating that consumers may need to rethink their marketing plan toward this generation, who has wrongfully received a bad reputation at conferences such as these. McMillan finishes the piece with a quote from Ascano, "Focus on what unites people, not what isolates them.”
Read the full article here. Click here to learn more about Future festival.