The luxury Sweedish furniture company HEM, is attempting to attract an American market by opening up its first physical US shop, in the form of a pop-up space in Soho, New York.
The temporary retail space boasts vivid colors, demonstrating the brand's diverse collection of home goods and furniture. The brand, which until recently has only existed online, collaborated with artists from around the world to produce this collection of work. The shop's location, in the center of New York's design-focused district, aims to appeal to young, chic urbanites, looking to enhance their interior with some of HEM's classic motifs, such as vivid colors and designs that combine both vintage and modern elements.
The chic pop-up space will be open until the end of November.