MillerKnoll is bringing 3D product configurators to Knoll's website, letting customers and designers customize classic furniture from a shared content library instead of maintaining a separate build for each brand. The feature displays materials, finishes, and other options for pieces including the 'Womb Chair and Ottoman.'
The same 3D asset base also powers the Design Within Reach website, so a single digital model can support both channels. MillerKnoll already uses this setup for products such as the 'Saarinen Dining Table,' keeping product details aligned for customers, designers, and dealers.
A centralized 3D library turns each model into reusable commerce infrastructure, reducing duplicate production work as MillerKnoll expands configurators across its portfolio. That structure gives multi-brand furniture groups a clearer way to present iconic products consistently while adding new digital selling tools more quickly.
Image Credit: 3D Cloud
What's Driving This Trend
- Shared 3D Commerce Libraries
- Centralized product assets create scalable digital infrastructure that reduces duplicated content work across multi-brand retail environments.
- Configurable Design Classics
- Interactive customization tools give heritage products a modern sales layer by visualizing materials, finishes, and options in real time.
- Cross-channel Product Consistency
- Unified digital models support more reliable merchandising across consumer websites, designer tools, and dealer networks.
Who This Affects Most
- Furniture Retail
- Premium furniture sellers can differentiate online experiences by combining iconic collections with immersive configuration capabilities.
- Interior Design Technology
- Design platforms gain value from accurate 3D product data that supports specification, visualization, and client decision-making.
- Digital Asset Management
- Reusable 3D content systems become strategic infrastructure as brands expand visual commerce while controlling production complexity.
