Giving grandparents a super hip makeover, German photographer Linda Dajana Krüger gives the nostalgically sweet image of grandma and grandpa a surprising and amusing jolt in this funny photo series.
Decking out sweet grandparents into funky gangster grandparents, this funny photo series 'My Generation' has these 70-year-olds styled in the latest street cool fashions.
The photographer, who shot the series for VICE Germany, went to a local retirement home to recruit her models, and she was lucky to find such a fun bunch who were able to strut, flaunt, pose and show off their attitude and swagger. Adorned in some modern hipster bling, the models look adorably funky in their new outfits and their (first time to be held) iPhones.
Why This Trend Is Growing
- Hipster Grandparents
- Opportunity for fashion brands to market trendy clothing and accessories to older demographics.
- Alternative Aging
- Potential for unconventional retirement homes and communities catering to seniors who want to embrace and enjoy youthful lifestyles.
- Elderly Empowerment
- Chance to create platforms and initiatives that celebrate the vitality and individuality of older adults.
Industries Being Reshaped
- Fashion
- Fashion brands can tap into the growing market of older adults who are interested in trendy styles.
- Hospitality
- Opportunity to develop unique retirement communities that cater to seniors' desires for a vibrant and active lifestyle.
- Technology
- Tech companies can create products and services tailored to the needs and preferences of older adults, such as user-friendly smartphones and wearable devices.
