Despite the fact that summer is usually associated with cold treats, Funnel Cake a la Mode is a beloved warm-weather dish found at state fairs across the country. Now the item is available year round to those with a penchant for the deep fried dessert.
As of now, all Dairy Queen and Dairy Queen Grilled & Chill locations will feature Funnel Cake a la Mode as a part of their permanent DQ Bakes! menu. The dish itself consists of cake batter that has been deep fried until crispy and then dusted with powdered sugar and topped with vanilla soft serve. Customers can then choose to have their dessert drizzled with caramel, hot fudge or strawberry topping.
The new menu item is the perfect option for those looking for a taste of the state fair all year round.
What's Driving This Trend
- Year-round Funnel Cake
- There are opportunities to expand the availability and variety of funnel cake desserts beyond traditional seasonal offerings.
- Customizable Desserts
- There is potential for new innovations in allowing customers to customize dessert toppings and flavors.
- Dessert Crossover
- There is potential to create new desserts that combine traditional treats with unexpected flavors and ingredients.
Who This Affects Most
- Fast Food Industry
- Fast food chains can benefit from offering unique and seasonal desserts that appeal to customers' cravings.
- Food Truck Industry
- Food trucks can capitalize on unique dessert offerings that are not commonly found in traditional restaurants.
- Carnival Industry
- Carnivals can expand their dessert offerings beyond funnel cakes and explore new flavors and ingredients to attract customers.
