Funko is an online company that specializes in toys that adults will also happen to love. The reason for this is that Funko’s inspiration for its toys usually references people or characters from pop culture that children may not even be familiar with.
Its current line of plushies features Franken Berry, Run DMC, Wonder Woman and Elvis Presley; it's a collection that is sure to bring you down a nostalgic trip to memory lane. If you’re worried your children won’t recognize who they’re snuggling up to, don’t! The line is designed to be so huggably cute that they won’t even notice. And, if you don’t have a child to purchase a Funko plushie for, you can always buy one for yourself. I can think of plenty of people who wouldn’t mind taking Chuck Norris to bed.
What's Driving This Trend
- Pop Culture Plushies
- Disruptive innovation opportunity: Expand the range of pop culture icons turned into plush toys, targeting both children and adults.
Who This Affects Most
- Toy Manufacturing
- Disruptive innovation opportunity: Develop a line of plush toys inspired by pop culture, appealing to both children and adult collectors.
- Online Retail
- Disruptive innovation opportunity: Create a platform dedicated to selling pop culture plushies, providing a wider selection for enthusiasts of all ages.
- Licensed Merchandise
- Disruptive innovation opportunity: Collaborate with popular pop culture franchises to produce limited edition plush toys, creating a collector's market.
