Kpop Demon Hunters Squishmallows Brings Netflix Characters into Toy Form
Amy Duong — December 7, 2025 — Pop Culture
References: jazwares.uk
The KPop Demon Hunters Squishmallows is a new merchandise line from toy company Jazwares based on the hit animated film from Netflix. The first wave includes a 12-inch plush named Derpy and an 8-inch plush named Sussie. Both are now available for preorder, with worldwide release scheduled for 2026. The collection will eventually expand to include a full roster of plush toys representing heroes, villains, and sidekick characters from the film. The modeling stays true to the original designs, translating animated characters into soft-toy versions.
The release aims to merge pop-culture fandom with collectible plush culture. For fans of both KPop Demon Hunters and soft toys the series offers a way to bring the film’s lively aesthetics into everyday spaces. The soft materials and stylized design make the toys accessible to both children and older fans who want collectible merchandise that captures the film’s energy.
Image Credit: Jazwares
The release aims to merge pop-culture fandom with collectible plush culture. For fans of both KPop Demon Hunters and soft toys the series offers a way to bring the film’s lively aesthetics into everyday spaces. The soft materials and stylized design make the toys accessible to both children and older fans who want collectible merchandise that captures the film’s energy.
Image Credit: Jazwares
Trend Themes
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Pop-culture Collectibles — The fusion of pop-culture fandoms with collectible merchandise is creating limited-edition items that offer fans a tangible connection to their favorite media.
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Animated-film Merchandise — Merchandise based on animated films is becoming increasingly popular, with fans eager to bring beloved on-screen characters into their real-world collections.
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Character-based Soft Toys — Soft toys inspired by film and TV characters are capturing a wide audience by leveraging the emotional connection people have with dynamic new media content.
Industry Implications
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Toy Manufacturing — The toy industry is innovating with intricate designs that translate digital characters into tactile products, driving a surge in collector-targeted items.
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Entertainment Merchandise — Merchandise rooted in entertainment properties is expanding, utilizing popular media to create brand extensions that engage a fanbase beyond digital screens.
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Streaming Services Collaborations — Partnerships between streaming platforms and merchandise companies are generating opportunities to produce exclusive products that enhance viewer engagement.
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