'Funeral Fashion in Ghana' is a book that examines the intricate funeral attire seen in Ghana and examines what it says about Ghanaians' approach towards marking death.
The main element of Ghanaian funeral attire that stands out in the photos is the presence of vibrant, brightly colored clothing. This is in stark contrast to the attire seen at Western funerals, which is generally black and somber. The use of vibrant colors in Ghanaian funeral attire is representative of these funerals' focus on celebrating a life rather than mourning a death.
The photographs also show how strangers are often welcomed at Ghanaian funerals, which are seen as social events. Even the coffins are more festive, with some people buried in 'fantasy coffins' that represent something the deceased was passionate about in life.
Why This Trend Is Growing
- Vibrant Funeral Attire
- Opportunity for fashion designers to create and market bright and colorful funeral fashion for funerals that celebrate life.
- Inclusive Funeral Events
- Opportunity for event planners and funeral services to create inclusive funeral events that welcome strangers and make them feel part of the community.
- Fantasy Coffins
- Opportunity for artists and carpenters to create unique fantasy coffins that reflect the deceased's passions and create a more personalized funeral experience.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity for fashion designers to cater to the growing demand for vibrant funeral attire that celebrates life.
- Event Planning
- Disruptive innovation opportunity for event planners and funeral services to create inclusive funeral events that provide a sense of community and welcome strangers.
- Art and Carpentry
- Disruptive innovation opportunity for artists and carpenters to create unique fantasy coffins that offer a more personalized and meaningful funeral experience.
