Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Colour-Changing Functional Kitty Litters

PrettyLitter Monitors the Health of One's Pet Companion

— April 16, 2020 — Lifestyle
PrettyLitter fills a niche in the market of functional kitty litters which are commonly technologically enhanced and often a bit pricy. The product is convenient and high-performing. Made from natural minerals, the ultra-premium option traps odor instantly and eliminates moisture, easing the chores affiliated with cat ownership. The product is offered as a monthly subscription that can be catered to consumer specifications.

Perhaps the biggest selling point of the functional kitty litter is that it actively monitors the health of the furry companion. The litter changes color to indicate whether the cat has a potential health issue. Blue suggests that the animal might have certain types of urinary tract infections. Orange signifies metabolic acidosis and kidney tubular acidosis, while red points to bladder inflammation, stones or urinary tract infection.


Image Credit: PrettyLitter
Trend Themes
1. Functional Kitty Litters - The trend of technologically enhanced and convenient kitty litters that offer health monitoring opportunities for pets.
2. Monthly Subscription Services - The trend of offering functional kitty litters as a monthly subscription service, providing convenience and customization for consumers.
3. Color-changing Indicators - The trend of using color-changing indicators in kitty litters to monitor the health of pets and detect potential health issues.
Industry Implications
1. Pet Care - The industry of pet care, which can explore disruptive innovation opportunities in developing functional kitty litters that monitor pet health and provide convenient solutions for pet owners.
2. Technology - The technology industry can explore the opportunity to develop innovative color-changing indicators and sensors for functional kitty litters that can accurately monitor and detect pet health issues.
3. Subscription Services - The subscription services industry can find disruptive innovation opportunities by offering customizable monthly subscription plans for functional kitty litters that provide convenience and peace of mind for pet owners.
2.4
Score
Popularity
Activity
Freshness