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Hi-Tech Customizable Cars

Fun Vehicle Interactive Internet Incorporates Digital Media in Design

— December 1, 2011 — Autos
The Fun Vehicle interactive Internet is a hi-tech concept car that uniquely incorporates digital media to create a driving experience that is more interactive than ever. Not to be confused with the Very Fun Vehicle designed by Nuno Teixera, the Fun Vehicle car concept is set to be unveiled during the Tokyo Motor show.

Conceived by Toyota, the Fun Vehicle interactive Internet (also known as Fun Vii) not only embraces technology, but specifically embraces the technology that is currently defining this generation. Through custom digital displays, changeable exteriors and an introduction of social media into its design, this concept car heralds a future where people, cars and society are linked. Many of the Fun Vehicle interactive Internet's functions are accessible by the driver's smartphone as well. Just like an iPhone, a network update makes sure all this tech stays current.
Trend Themes
1. Digital Media Integration - Disruptive innovation opportunity: Develop customizable cars that seamlessly integrate digital media into the driving experience.
2. Interactive Vehicle Design - Disruptive innovation opportunity: Create cars with changeable exteriors and interactive features to enhance user engagement.
3. Social Media Integration - Disruptive innovation opportunity: Integrate social media platforms into cars to enable seamless connectivity between people, cars, and society.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Explore the potential of incorporating digital media and social media integration into the design and functionality of cars.
2. Technology - Disruptive innovation opportunity: Develop new technologies and interfaces to seamlessly connect smartphones with car systems for enhanced user experience.
3. Marketing and Advertising - Disruptive innovation opportunity: Adapt marketing strategies to leverage interactive vehicle design for targeted advertising and brand engagement.
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