Toasted Marshmallow Ice Creams

Fugo Desserts is Putting a Twist on a Campfire Classic

Toronto's Fugo Desserts is serving up a brand-new ice cream creation that puts a creative twist on a classic campfire dessert. While s'mores is not a new flavor, the classic chocolate and marshmallow combination is getting an update in the form of gourmet toppings.

The new 'S'mores on S'mores' creation from Fugo Desserts is a modern take on the marshmallow sandwiches traditionally enjoyed around the campfire. However, instead of bits of chocolate and mini-marshmallows, this creative treat is made with decadent confections. The dessert itself consists of two scoops of homemade Skor-brownie ice cream served in a waffle cone coated with pieces of white and dark chocolate, crushed graham crackers, mini marshmallows and a thick layer of marshmallow fluff. The cone is then finished with another serving of marshmallow fluff that is blowtorched until toasted and topped with Nutella drizzle.

The over-the-top creation demonstrates how brands can elevate classic treats such as s'mores for a new generation.

Elevated Classic Treats
Brands can explore opportunities to update and enhance traditional desserts to appeal to modern tastes.
Gourmet Ice Cream Creations
There is potential to innovate and create unique ice cream flavors, combinations, and toppings for a more indulgent dessert experience.
Customizable Desserts
Providing customers with the option to build their own dessert creations allows for personalization and experimentation in the ice cream industry.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can explore new ways to innovate and create unique dessert offerings to attract customers.
Hospitality
Hotels, restaurants, and dessert-focused establishments have an opportunity to offer exclusive and indulgent ice cream creations to enhance their menus and attract customers.
Retail
Retailers can consider partnering with dessert brands or creating their own gourmet ice cream offerings to stay competitive and meet consumer demand for unique dessert experiences.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 20%
Activity 16%
Freshness 8%

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