The Ftuan Pay Less For More ad campaign highlights the idea that people are looking for ways to continue to lead fulfilling and, at times, extravagant lives during economically challenged times. Thanks to the help of coupon and deal websites like Ftuan and the more commonly known Groupon, people have found a great solution. Although people can still make the best of a bad situation, Ftuan helps eliminate those bad situations all together.
Conceived by 9527, an ad agency based in Beijing, the Ftuan Pay Less For More ad campaign contrasts two very different scenarios revolving around the same activity. Clearly, the more vibrant, happy scenarios are the most appealing. Ftuan makes those experiences happen at a more affordable price.