Inspired by Japanese robot anime, Taco Bell created a short commercial by the name of Fry Force that tells the story of a character's brother who gets taken by monsters who love Nacho Fries. To avenge her brother, the character assembles her very own Fry Force and the one-minute commercial even comes with its own plot twist—it's been her brother who has been controlling the fry-loving monsters all along. The commercial brings awareness to Taco Bell's $5 Nacho Fries box and the all-new Loaded Taco Fries.
The influence of anime style and characters is on the rise in North America and its recognizable look is being worked into everything from marketing campaigns to physical products.
Why This Trend Is Growing
- Anime-style Commercials
- Companies can create anime-style commercials to appeal to younger audiences and stand out from competitors.
- Anime-inspired Marketing
- Incorporating anime-inspired elements in marketing campaigns can attract attention and drive sales among fans of the genre.
- Anime-themed Products
- Creating anime-themed products can tap into a growing market of consumers who enjoy the style and aesthetic of Japanese animation.
Industries Being Reshaped
- Fast Food
- Fast food companies can leverage anime-inspired marketing strategies to promote their products and attract younger demographics.
- Entertainment
- The entertainment industry can explore anime-style commercials and products to tap into fans of the genre and expand their fanbase.
- Consumer Goods
- Consumer goods companies can invest in anime-inspired products to cater to a growing market of consumers who enjoy the aesthetic of Japanese animation.
