As vital as it is to stay hydrated, many consumers favor beverages that blend nutrition and great taste like fruit water in favor of plain water. WANU (short for water and nutrition) is one brand that realizes this and created a drink that combines good taste with enriched vitamins, nutrients and antioxidants.
WANU has four flavored water beverages, including Dark Cherry, Watermelon Raspberry, Peach Passion and Kiwi Cucumber varieties. As well as being loaded with flavor, the drinks are fortified with 12 vitamins and nutrients, including vitamins A, B, C, E and K.
Each of these fruit water drinks are prepared with low-calorie, sugar-free and non-GMO ingredients. To make the fruit and vegetable flavors all the more appealing, in place of sugar as a sweetener, the enhanced water beverages use a blend of monk fruit and stevia.
What Makes This Trend Stand Out
- Hybrid Beverages
- Combining water with nutrition and flavor provides an opportunity to innovate in the beverage industry.
- Functional Water
- Infusing water with vitamins, nutrients, and antioxidants offers a disruptive innovation opportunity in the health and wellness industry.
- Sugar Alternatives
- Creating enhanced water beverages with natural sweeteners like monk fruit and stevia opens up possibilities for disruptive innovation in the sugar substitutes market.
Sectors Adopting This
- Beverage
- The beverage industry can explore the creation of hybrid beverages that combine water with nutrition and flavor.
- Health and Wellness
- Creating functional water products infused with vitamins, nutrients, and antioxidants can disrupt the health and wellness industry.
- Sugar Substitutes
- The sugar substitutes industry can innovate by developing natural sweeteners like monk fruit and stevia for use in enhanced water beverages.
