I've been told that in Brazil, â€œmotelsâ€ aren't exactly the same as â€œmotelsâ€ in the U.S. Apparently some of the motels in Brazil will rent by the hour. To avoid any confusion, the Charm Motel has launched an advertising campaign featuring lovely fruit and a lovely rate.
Now I'm even more confused. I guess I'll have to stop one of those pavement princesses to figure it out.
Implications - With society so infiltrated with product advertisements, consumers have become desensitized to their messages. However, consumers do absorb information from ads that contain humorous or shocking content, since they are memorable. Companies can utilize these elements to make their brand more noticeable to their target markets.
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The Charm Motel in Brazil Has Some Pretty Juicy Ads
- By: Going Like SixtyDec 17, 2008 Updated: Jun 22 2011