I've been told that in Brazil, â€œmotelsâ€ aren't exactly the same as â€œmotelsâ€ in the U.S. Apparently some of the motels in Brazil will rent by the hour. To avoid any confusion, the Charm Motel has launched an advertising campaign featuring lovely fruit and a lovely rate.
Now I'm even more confused. I guess I'll have to stop one of those pavement princesses to figure it out.
Implications - With society so infiltrated with product advertisements, consumers have become desensitized to their messages. However, consumers do absorb information from ads that contain humorous or shocking content, since they are memorable. Companies can utilize these elements to make their brand more noticeable to their target markets.
Future Festival: 2 for 1 Flash Sale!
35 Beautiful and Shocking Brazilian Innovations
Constantly Changing Museum Hotels
Pod Hotel (Review)
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Charm Motel in Brazil Has Some Pretty Juicy Ads
- By: Going Like SixtyDec 17, 2008 Updated: Jun 22 2011