Just when you thought Church's Chicken's Honey-Butter Biscuits couldn't possibly get any better, the brand has just debuted an even sweeter version called Frosted Honey-Butter Biscuits. The flaky and buttery new pastries are part of the fall 2019 menu, which also includes the return of the chain's fan-favorite Honey-Butter Biscuit Tenders.
The new Frosted Honey-Butter Biscuits are essentially a sweet take on Church's Chicken's original Honey-Butter Biscuits. The chain takes its classic biscuits and tops them with the same sweet white icing found on its apple pies. The result is a buttery pastry on the bottom and a sweet drizzle of icing on top. According to the brand, the new Frosted Honey-Butter Biscuits came about thanks to a menu hack and are the first item to be officially released from the chain's secret menu.
Image Credit: <i> Church's Chicken.</i>
What's Driving This Trend
- Sweetened Biscuits
- Creating sweet versions of popular food items, like sweetened biscuits, offers an opportunity for innovation and differentiation in the fast food industry.
- Menu Hacks
- Embracing and promoting menu hacks can be a way for restaurants to tap into customer creativity and create new menu items.
- Secret Menu
- Developing and marketing secret menu items can generate excitement and curiosity among customers, driving them to visit the restaurant.
Who This Affects Most
- Fast Food
- Fast food chains can explore the trend of sweetened biscuits to offer unique and indulgent dessert options.
- Restaurant
- Restaurants can encourage and showcase menu hacks to showcase customer preferences and increase customer engagement.
- Hospitality
- Hotels and resorts can create secret menu offerings to surprise and delight their guests, adding an element of exclusivity to their dining experiences.
