Fashion label Freshjive launched its latest collection designed for the Fall 2018 season full of menswear goods that boast clean designs. The official editorial for the collection was shot by the talented photographer Harry Eelman as Geron McKinley models the pieces. The capsule is comprised of graphic tees, button-up shirts, hoodies, quarter-zip jackets and long outerwear options as well.
Along with the new drop, the fashion label will be hosting a celebratory release party set in Los Angeles -- it will also feature an installation that showcases photography from the 90s. Some standout items in the collection include the Gol shirt constructed from velour and the central coat with a cross graphic on its back.
Image Credit: Harry Eelman
Why This Trend Is Growing
- Clean Design
- Disruptive innovation opportunity: Explore sustainable materials and production methods to create clean and eco-friendly menswear designs.
- Graphic Menswear
- Disruptive innovation opportunity: Integrate augmented reality technology to bring graphics to life on menswear, creating interactive and dynamic designs.
- Photography Exhibitions
- Disruptive innovation opportunity: Combine virtual reality and immersive technologies to create virtual photography exhibitions, allowing viewers to experience the art from anywhere in the world.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Use 3D printing technology to customize and tailor menswear items, offering personalized and unique fashion experiences.
- Photography
- Disruptive innovation opportunity: Develop AI-powered photography assistants that can enhance creativity and efficiency in the photography industry.
- Event Planning
- Disruptive innovation opportunity: Utilize blockchain technology to streamline event ticketing and improve security and transparency in the event planning industry.
