City officials recently launched this fun "Be a free range Londoner" campaign as part of their London's Great Outdoors: Visit London tourism initiative.
The print ads depict people as free range eggs enjoying London's great outdoors, like parks, canals and bars. The campaign invites you to explore over 90 square miles of beautiful open parkland, 678 alfresco pubs and bars, and 40 miles of scenic river walks.
I love the metaphor of free range eggs which was thought up by creative director Damon Collins and art directors Dan Hubert & Amber Casey for Rainey Kelly Campbell Roalfe Y&R ad agency, UK. The ads were photographed by Dave Stewart and retouched by Mark Kendrick.