Some lingerie spreads walk the thin line between sexy and over-the-top, but the Free People Spring 2013 Intimates Lookbook is all about being seductive without trying too hard.
Set in a faintly sun lit room as Dutch model Sophie Vlaming lounges around in bed and looks out into the city of Paris from her balcony, the lookbook shows off the brand's new collection of lingerie in a dreamy way. The brunette beauty wears pieces detailed with floral and lace as well as sheer white slips that show just the right amount of skin. The soft lighting, shadows and Sophie's bed head all add to the beautifully dreamy aesthetic of the images.
Check out the Free People Spring 2013 Intimates Lookbook to see how romance and sex appeal can go hand in hand.
What's Driving This Trend
- Dreamy Lingerie Lookbooks
- Opportunity for brands to create romantic and visually captivating lookbooks for their lingerie collections.
- Floral and Lace Details
- Potential for fashion designers to incorporate intricate floral and lace designs into their lingerie pieces to enhance visual appeal.
- Soft Lighting Photography
- Potential for photographers to experiment with soft lighting techniques to create a dreamy and sensual atmosphere in lingerie shoots.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend by creating romantic lingerie collections that feature floral and lace details.
- Photography
- Photographers specializing in lingerie shoots can adopt soft lighting techniques to capture ethereal and seductive images.
- Marketing and Advertising
- Marketing agencies can assist lingerie brands in creating visually captivating lookbooks and campaigns that evoke a dreamy and romantic aesthetic.
