Apple has singled itself out from its competitors with impeccable UX/UI design, aesthetically pleasing products, unparallel customer service and now, the tech giant is introducing free creative workshops that are geared toward extracting the most value from store visits. Starting January 31st, individuals will have the opportunity to choose between 50 new 'Today at Apple' programs that are geared toward promoting creativity, as well as technique and product know-hows.
The free creative workshops are presented in three distinct formats. The 'Skills' category is geared toward helping shoppers develop new techniques via Apple products — from photo-editing to digital sketching. The 'Walks' programs are more adventurous as customers "venture outside the store and explore." Finally, the 'Labs' category of the free creative workshops invites "world-renowned artists and makers" to engage the audience and catalyze inspiration.