The 'Choose What You Read' guerrilla project enables commuters to have the choice of what they read en route to work. Sure, many stations provide complimentary newspapers, but what if you don't want to read gloomy headlines about murderers, the economy and virus outbreaks?
The 'Choose What You Read' group settles itself in central London's subway stations, dispersing donated books adjacent to the newspaper stands. Each book has a purple logo sticker, and readers are encouraged to bring the books back so that they can be re-circulated.
Free Books for Commuters
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Green Commuter Makes a Statement
Retro Commuter Community
Energy-Generating Subway Station Floors
Rush Hour Photography
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.