This wonderfully playful fashion editorial by Frederico Martin for Vogue Italy showcases hip models bathed in rainbows of light. The advertorial, which appeared in the March edition of Vogue Italy, shows the models playfully dancing and busting moves as if they are on a dance floor and their favorite song has just come on. The rainbow hues and modern, androgynous clothing featured in the shoot, combine to make a modern and very 2013 look.
Frederico Martin is a revered fashion photographer who is currently based in London and Portugal. The young photographer was awarded the 'Best Fashion Photographer Award' at 'The Famous Revelations Awards' in 2010. His work has been published in his native Spain and in magazines all around the world.
What's Driving This Trend
- Rainbow-hued Fashion
- Opportunity for fashion brands to create vibrant and colorful collections that cater to consumers seeking unique and playful styles.
- Androgynous Clothing
- Potential for fashion designers to explore gender-neutral fashion, offering versatile and inclusive clothing options.
- Playful Fashion Editorials
- Opportunity for magazines and brands to create engaging and expressive photo shoots that capture the audience's attention with dynamic and fun concepts.
Who This Affects Most
- Fashion
- The fashion industry can take inspiration from this editorial to create innovative and bold fashion trends.
- Photography
- The photography industry can explore unique lighting techniques to create visually stunning and captivating images like those in this editorial.
- Media & Publishing
- Brands and magazines within the media industry can use this editorial as inspiration to create eye-catching and creative content for their audience.
