Streetwear label OBEY works in collaboration with Montreal-based photographer Frankie Perez to showcase its latest collection designed for the Fall 2021 season. All of the pieces are shot in New York by Perez, capturing the energetic spirit of the designs.
The elevated streetwear staples prepare for the season and the duo show of the raw energy that it evokes. The seasonal range is made up of items including logo tees, shirt options, and work pants at the core, including some experimental designs for a progressive touch as well. Perez is known to have worked with names such as Maison Margiela, Reebok, and Converse to name a few. The latest OBEY Fall 2021 range is now available to shop online.
Image Credit: Frankie Perez
What's Driving This Trend
- Elevated Streetwear Fashion
- There are disruptive opportunities to create a new product line of ultra-luxury streetwear with high-quality design, materials, and craftsmanship.
- Collaborative Fashion Photography
- Disruptive innovation opportunities can be leveraged by building a platform for fashion photographers to collaborate with fashion brands and showcase a unique perspective.
- Logo-centric Apparel
- There is an innovation opportunity in designing a new range of logo-centric apparel by integrating technology and sustainability in the manufacturing process.
Who This Affects Most
- Fashion
- There are opportunities for apparel brands to collaborate with photographers to showcase their collections globally through innovative techniques.
- Photography
- Innovation opportunities can be leveraged by developing a platform exclusively for fashion photographers to showcase their work and to collaborate with brands like OBEY to develop disruptive fashion trends.
- Technology
- Opportunities exist for integrating technology in the manufacturing process of clothing with sustainable materials, resulting in a new product range that is more innovative and eco-friendly.
