The Frankie Morello Spring/Summer 2014 collection is a fresh and youthful take on a collegiate aesthetic. Known for pushing the boundaries of fashion, everyone's favorite edgy designer duo returns with a punchy menswear line of cartoon food prints, remixed historical iconography and preppy silhouettes with an urban twist.
Whether pairing patterned bomber jackets and khaki shorts or opting for full-on denim ensembles, this effortlessly cool collection embraces eccentric elegance and serves as a social commentary for today's state of the fashion industry.
The label's designers Maurizio Modica and Pierfrancesco Gigliotti chose to showcase fun fast-food prints in their latest Frankie Morello Spring/Summer 2014 collection, explaining that “what we eat has become a metaphor for the fashion industry". The forward-thinking designers believe that the industry is lacking a genuine air and that it should slow down and embrace quality and the pleasure of fashion.
What's Driving This Trend
- Cartoon Food Prints
- Opportunity for brands to incorporate playful food-inspired designs into their collections, appealing to a younger demographic.
- Remixed Historical Iconography
- Potential for fashion brands to experiment with mixing traditional and modern references in their designs, creating unexpected and thought-provoking pieces.
- Eccentric Elegance
- Chance for designers to explore the combination of unconventional elements with classic silhouettes, offering a unique and bold aesthetic in the menswear market.
Who This Affects Most
- Fashion
- Disruptive innovation opportunities for fashion brands to embrace unconventional prints, remix historical references, and create eccentric designs in menswear.
- Textile Printing
- Potential for growth in the textile printing industry as brands seek out creative ways to incorporate playful and unconventional prints, such as cartoon food designs.
- Menswear
- Opportunity for menswear brands to cater to a younger demographic by embracing a mix of classic silhouettes with eccentric elements, offering a fresh and edgy aesthetic.
