The Framer Camera Concept is Simplistic and Tech-Savvy

 - Feb 9, 2012
References: retailtrafficmag & yankodesign
The Framer Camera concept is the ideal digital camera for those who can't seem to wrap their heads around the complex workings of today's complicated cameras. The product was designed by Jeiyong Chun of SADI and is easy-to-use with few buttons and a simple zoom function.

The Framer Camera concept gets its design and functions from the finger cameras people occasionally form with their thumbs and forefingers. The camera's zoom works as if you were viewing an image through your fingers. The farther away the camera is, the more zoomed out the picture will be; holding it closer increases the zoom. This camera would be great for the elderly as it does not contain confusing menus or buttons. The device's transparent AMOLED display panel would also help it appeal towards a younger generation who may be more familiar with today's SLRs and digital cameras, but are seeking something more eye-catching.