Stussy and FPAR, otherwise know as FORTY PERCENT AGAINST RIGHTS, recently launched a collaborative collection for the Fall/Winter season of 2017.
Both brands include their branding on all of the garments that make up the collection, which includes the 'M-51' parka, which boasts a chocolate colorway, large front pockets, elasticized cuffs, and statement screen printing and embroidery designs on the back of it. Closer to the hood, Stussy's name is featured along with a large rectangle through the middle of it, while it's logo is included just beneath. Under this, FPAR's name is written in large letters, and the year that is was founded, 1993, is featured as well.
Also included in the collection are hoodies, t-shirts, and flat-brimmed hats.
What Makes This Trend Stand Out
- Collaborative Fashion Collections
- Opportunity for brands to partner and create trendy co-branded garments with unique designs.
- Statement Screen Printing and Embroidery
- Innovation in garment decoration with bold and eye-catching designs that make a strong brand statement.
- Branded Accessories
- Growing demand for branded accessories like hats, hoodies, and t-shirts as fashion staples.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands can explore collaborative collections and innovative garment decorations to attract customers.
- Streetwear
- Streetwear brands can capitalize on the trend of co-branded garments and bold designs to stand out in the market.
- Accessories
- Accessory brands can tap into the popularity of branded accessories and offer a variety of options to fashion-conscious consumers.
