M&M's works in collaboration with adidas Originals on a new collection spotlighting the Forum Low 84 sneaker model in three new colorways. The duo unveiled the bright yellow iteration and now follows with Orange, Green, and a Dark Brown.
The retro silhouette is ready for casual outings or for the basketball court as the shoes have a Cloud White leather base foundation before it is adorned with colored paneling. This can be found around the collars and the grooved branding in the Three Stripes by the side to imitate the look of the candy bag edges. Additionally, there is branding nodding to the M&M's logo on the lateral side and a perforated 'm' by the toe box.
Image Credit: adidas
What Makes This Trend Stand Out
- Brand Collaboration Sneakers
- The trend of food and beverage brands collaborating with apparel companies to create unique merchandise is increasing, offering opportunities for disruptive innovation in both industries.
- Colorful Sneaker Collections
- Sneaker brands are exploring colorful collections, using bright and unexpected hues to attract younger or bolder consumers.
- Retro Silhouettes Revival
- Old school silhouettes from the 80s and 90s are being revived by footwear companies, presenting opportunities to create modern designs inspired by past trends.
Sectors Adopting This
- Food and Beverage
- Food and beverage companies can consider collaborations with fashion and sneaker brands to expand their market and appeal to younger consumers.
- Apparel and Fashion
- Apparel and fashion companies can explore collaborations with food, beverage, and other non-traditional brands to create unique products that can stand out in a crowded market.
- Footwear
- Footwear companies can innovate by using retro silhouettes and colorful designs in their collections, especially through collaborations with unexpected partners like food and beverage brands.
