It seems only Mother Monster herself can make science fun with her 'Formulation' video for the Lady GaGa Perfume.
The sultry dark teaser video was a collaboration between Gaga and artists such as Todd Tourso, Reggie Know, Rob English and Kenneth Robin. She tweeted her credits with the accompanying film to promote her upcoming debut fragrance entitled 'The Fame.'
The short is a black and white portrayal of 'Haus Laboratories' in Paris. It features attractive buff men hard at work in lab coats working on 'The Fame.' An ominous French voiceover describes the ingredients which are "tears of belladonna, crushed heart of tiger orchidea ... [and] pulverized apricot."
It is meant to be the first black Eau de Parfum that becomes invisible when airborne. This genius campaign certainly entices with its noir appeal.
What Makes This Trend Stand Out
- Dark Fragrances
- Opportunity to disrupt the fragrance industry by creating more dark and mysterious scent profiles.
- Interactive Marketing Campaigns
- Disruptive innovation opportunity to engage consumers through unique and engaging marketing videos like Gaga's 'Formulation' video.
- Invisible Perfumes
- Potential for disruptive innovation in the perfume industry by developing fragrances that become invisible when airborne.
Sectors Adopting This
- Fragrance
- Opportunity for fragrance companies to tap into the demand for dark and mysterious scent profiles showcased in Gaga's perfume video.
- Marketing
- Opportunity for marketers to create interactive and captivating campaigns similar to Gaga's 'Formulation' video to attract and engage consumers.
- Beauty
- Beauty industry can explore the concept of invisible perfumes mentioned in Gaga's perfume campaign as a unique selling point for their products.
