Swiss performance running shoe brand On is adding to New York City's footwear flagships with one of its own that boasts a tech-driven design. On NYC welcomes shoppers with a Magic Wall and in-store tools for analysis, scanning and finding the perfect solutions for individual running styles and sizes.
The brand's first global flagship store is designed to be a hub for runners and offer an experience that's technology-driven and human-centered. This is exemplified by features like the custom-built invisible foot scanner, which is capable of finding precisely accurate sizes.
Set in the NoHo neighborhood, footwear flagship brings a sense of the Swiss Alps to the busy city with fitting rooms that are enhanced with Alpine scents and sounds.
Image Credit: On