On NYC Has a Magic Wall, Invisible Foot Scanners and More
Laura McQuarrie — December 17, 2020 — Business
References: on-running & hypebeast
Swiss performance running shoe brand On is adding to New York City's footwear flagships with one of its own that boasts a tech-driven design. On NYC welcomes shoppers with a Magic Wall and in-store tools for analysis, scanning and finding the perfect solutions for individual running styles and sizes.
The brand's first global flagship store is designed to be a hub for runners and offer an experience that's technology-driven and human-centered. This is exemplified by features like the custom-built invisible foot scanner, which is capable of finding precisely accurate sizes.
Set in the NoHo neighborhood, footwear flagship brings a sense of the Swiss Alps to the busy city with fitting rooms that are enhanced with Alpine scents and sounds.
Image Credit: On
The brand's first global flagship store is designed to be a hub for runners and offer an experience that's technology-driven and human-centered. This is exemplified by features like the custom-built invisible foot scanner, which is capable of finding precisely accurate sizes.
Set in the NoHo neighborhood, footwear flagship brings a sense of the Swiss Alps to the busy city with fitting rooms that are enhanced with Alpine scents and sounds.
Image Credit: On
Trend Themes
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Tech-driven Footwear — The rise of tech-driven footwear allows for personalized analysis, scanning, and finding the perfect fit for individual running styles and sizes.
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Invisible Foot Scanners — The development of invisible foot scanners presents an opportunity for precise and accurate sizing, enhancing the shopping experience.
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Human-centered Store Experience — Creating a technology-driven and human-centered store experience opens up opportunities to provide exceptional customer service and build brand loyalty.
Industry Implications
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Sporting Goods Retail — Sporting goods retailers have the potential to leverage tech-driven footwear and invisible foot scanning technology to offer personalized and customized solutions for their customers.
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Footwear Manufacturing — Footwear manufacturers can capitalize on the trend of tech-driven footwear by incorporating invisible foot scanning technology into their production processes for more accurate sizing and fit.
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Retail Design and Experience — Retail design and experience companies have the opportunity to create innovative store concepts that blend technology and human-centered elements to enhance customer engagement and satisfaction.
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