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Tech-Fueled Footwear Flagships

On NYC Has a Magic Wall, Invisible Foot Scanners and More

— December 17, 2020 — Business
Swiss performance running shoe brand On is adding to New York City's footwear flagships with one of its own that boasts a tech-driven design. On NYC welcomes shoppers with a Magic Wall and in-store tools for analysis, scanning and finding the perfect solutions for individual running styles and sizes.

The brand's first global flagship store is designed to be a hub for runners and offer an experience that's technology-driven and human-centered. This is exemplified by features like the custom-built invisible foot scanner, which is capable of finding precisely accurate sizes.

Set in the NoHo neighborhood, footwear flagship brings a sense of the Swiss Alps to the busy city with fitting rooms that are enhanced with Alpine scents and sounds.

Image Credit: On
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