Swiss performance running shoe brand On is adding to New York City's footwear flagships with one of its own that boasts a tech-driven design. On NYC welcomes shoppers with a Magic Wall and in-store tools for analysis, scanning and finding the perfect solutions for individual running styles and sizes.
The brand's first global flagship store is designed to be a hub for runners and offer an experience that's technology-driven and human-centered. This is exemplified by features like the custom-built invisible foot scanner, which is capable of finding precisely accurate sizes.
Set in the NoHo neighborhood, footwear flagship brings a sense of the Swiss Alps to the busy city with fitting rooms that are enhanced with Alpine scents and sounds.
Image Credit: On
Why This Trend Is Growing
- Tech-driven Footwear
- The rise of tech-driven footwear allows for personalized analysis, scanning, and finding the perfect fit for individual running styles and sizes.
- Invisible Foot Scanners
- The development of invisible foot scanners presents an opportunity for precise and accurate sizing, enhancing the shopping experience.
- Human-centered Store Experience
- Creating a technology-driven and human-centered store experience opens up opportunities to provide exceptional customer service and build brand loyalty.
Industries Being Reshaped
- Sporting Goods Retail
- Sporting goods retailers have the potential to leverage tech-driven footwear and invisible foot scanning technology to offer personalized and customized solutions for their customers.
- Footwear Manufacturing
- Footwear manufacturers can capitalize on the trend of tech-driven footwear by incorporating invisible foot scanning technology into their production processes for more accurate sizing and fit.
- Retail Design and Experience
- Retail design and experience companies have the opportunity to create innovative store concepts that blend technology and human-centered elements to enhance customer engagement and satisfaction.
