The ongoing 'Always Classic' footwear campaign by Reebok boasts an updated version of an iconic silhouette—the Classic Leather Flexweave. The sneaker is familiar to the label's loyal following, but its iteration features an innovative textile that can be created with an unlimited array of fabrics and that ensures flexibility, comfort and breathability.
For the footwear campaign, Reebok tapped into "the most disruptive and authentic style pioneers of this generation." Featuring Ariana Grande and rap duo Rae Sremmurd in an Always Classic photoshoot, the footwear label was able to successfully categorize the new Classic Leather Flexweave as a timeless silhouette that will never lose its poise or status within the modern and stylish performance sneaker world.
Key Themes Behind This Trend
- Always Classic Campaign
- Reebok's ongoing 'Always Classic' campaign features an updated and innovative version of their iconic Classic Leather sneaker silhouette.
- Flexweave Technology
- Reebok's innovative Flexweave textile allows for an unlimited array of fabrics and ensures flexibility, comfort, and breathability.
- Authentic Style Pioneers
- Reebok has tapped into the most disruptive and authentic style pioneers of this generation, including Ariana Grande and Rae Sremmurd.
Where This Applies
- Footwear
- Reebok's updated and innovative footwear silhouette with Flexweave technology is disrupting the performance sneaker market.
- Fashion and Apparel
- Reebok's Always Classic campaign, featuring authentic style pioneers, shows disruptive innovation opportunities for fashion and apparel brands to collaborate with popular influencers and musicians.
- Textile Manufacturing
- Reebok's use of the innovative Flexweave textile in their Always Classic shoe offers disruptive innovation opportunities for other brands in the textile manufacturing industry to create more flexible, comfortable, and breathable materials for their products.
