The ongoing 'Always Classic' footwear campaign by Reebok boasts an updated version of an iconic silhouette—the Classic Leather Flexweave. The sneaker is familiar to the label's loyal following, but its iteration features an innovative textile that can be created with an unlimited array of fabrics and that ensures flexibility, comfort and breathability.
For the footwear campaign, Reebok tapped into "the most disruptive and authentic style pioneers of this generation." Featuring Ariana Grande and rap duo Rae Sremmurd in an Always Classic photoshoot, the footwear label was able to successfully categorize the new Classic Leather Flexweave as a timeless silhouette that will never lose its poise or status within the modern and stylish performance sneaker world.
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