Kid-Friendly Culinary Concepts

FoodieKiDS is the New Children's Menu at Jumeirah Hotels & Resorts

FoodieKiDS is the new culinary concept for kids at Jumeirah Hotels & Resort and it combines global research with children's unique eating habits. Thousands of parents of kids under the age of 12 were interviewed across six different markets to help create a menu that would be appealing to kids yet also healthy and nutritious.

The dishes feature more fruits and vegetables and less salt, and they help to offer alternatives to go-to choices like pizza, chicken nuggets and chips. The wholesome menu for kids is being piloted at the flagship family resort, Jumeirah Beach Hotel, and to celebrate the introduction of the kid-friendly culinary concept, for a limited time, kids under 12 eat for free when staying at the hotel with their parents on the Ultimate Staycation package.

Wholesome Kid's Menus
The demand for healthier menus for children could lead to an opportunity for restaurants to create wholesome and nutritious dishes for kids.
Global Research in Kid's Menus
More restaurants could conduct global research to gain insight into children's eating habits and preferences to create menus tailored to their needs.
Kid-friendly Culinary Concepts
Creating menus specifically for children that are healthy, appealing, and fun could lead to new culinary concepts that attract families with young children.

Who This Affects Most

Hospitality Industry
An opportunity exists for the hospitality industry to create wholesome and appealing menus for children, especially for family-oriented hotels and resorts.
Food and Beverage Industry
The food and beverage industry can develop new products and services that cater to the evolving preferences of children's eating habits and dietary needs.
Tourism Industry
The tourism industry can enhance the family travel experience by providing kid-friendly culinary concepts that offer healthy options and appeal to children's taste buds.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 10%
Activity 41%
Freshness 9%

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