The real estate and property management company QuadReal Property Group, in partnership with Cloverdale Mall, is presenting RELISH The Foodie Event — a three-day community festival taking place from September 18 to 20, 2026. This venture marks the mall's 17th anniversary and features over 50 food and artisan vendors, live entertainment, interactive workshops, and family programming.
Many will find interest in the RELISH The Foodie Event because it offers a concentrated, accessible opportunity to explore a wide variety of local culinary offerings — including food trucks, tents, and a dedicated marketplace — without the need to travel across the city. A notable new feature is the RELISH Bites program, where participating vendors create exclusive sample-sized dishes priced at ten dollars each, allowing attendees to taste multiple offerings at a low cost and then vote for their favorite, which gamifies the experience and encourages active participation.
Image Credit: QuadReal Property Group x Cloverdale Mall
What's Driving This Trend
- Mall-based Food Festivals
- Retail properties are becoming experiential dining destinations where local vendors, entertainment, and workshops drive foot traffic beyond traditional shopping.
- Sample-sized Culinary Discovery
- Affordable tasting portions create low-risk exploration for consumers while giving emerging food brands measurable exposure and feedback.
- Gamified Vendor Engagement
- Voting mechanics and limited-time menu items turn passive event attendance into participatory experiences that generate data, loyalty, and social sharing.
Who This Affects Most
- Commercial Real Estate
- Shopping centers can reposition underused communal space as event-driven cultural hubs that strengthen tenant value and community relevance.
- Food and Beverage
- Local restaurants, food trucks, and artisan producers gain access to concentrated audiences through curated marketplace formats that lower customer acquisition barriers.
- Event Management
- Hybrid programming that blends culinary sampling, family activities, and live entertainment expands the role of community events as repeatable destination experiences.
