Ramadan 2020 is taking place at a time when many places are in lockdown and some types of food are more difficult to get than others—and to help with this, Morrisons created the Ramadan Food Box. As Muslims will be fasting from sunrise to sunset, then breaking the day's fast with a meal that may contain fresh fruit, vegetables, halal meats, bread, cheeses or sweets, Morrisons put together a box that provides an assortment of these essentials.
According to the supermarket, a typical box may contain items like mixed dates, ginger and garlic paste, mango juice and a selection of fresh produce. Morrisons also notes that "our food boxes are a lifeline for many customers at this very difficult time and are providing essential food to people that either cannot leave their home or struggle to reach the supermarket.”
Image Credit: Morrisons
What's Driving This Trend
- Halal Food Delivery
- The growing demand for halal food delivery services presents an opportunity for food delivery platforms to cater to the needs of Muslim consumers during Ramadan.
- Online Grocery Shopping
- The increased reliance on online grocery shopping during Ramadan highlights the need for seamless and efficient e-commerce platforms that can deliver essential food items to customers' homes.
- Meal Subscription Boxes
- The rise of meal subscription boxes tailored for Ramadan offers a convenient solution for Muslims to receive a variety of essential ingredients and prepared meals for breaking their fast.
Who This Affects Most
- Food Delivery
- Food delivery platforms can tap into the growing demand for halal food delivery services during Ramadan.
- E-commerce
- E-commerce platforms that offer online grocery shopping can capitalize on the increased demand for essential food items during Ramadan.
- Meal Kit Services
- Meal kit services specializing in Ramadan meal subscription boxes can provide a convenient solution for consumers looking to break their fast with a variety of essential ingredients and dishes.
