Food and wine pairings mostly revolve around what the person is having for dinner but the 'How to Choose a Bottle of Wine' flow chart focuses more on personality and swag than anything else.
After first deciding who this bottle is intended for, the flow chart directs the user to the correct bottle by asking a few personal questions such as how the user met the wine drinker and what meal this drink will be served with for food and wine pairings. A few of the stranger questions are whether the drinker used to eat dirt as a child, if they like Kool-Aid, spray butter in their mouths and if they're into cults. While all of these seem like trivial and ambiguous questions, the flow chart will condemn users for having a regular life and eventually, get booted from the alcoholic maze.
What Makes This Trend Stand Out
- Personality-based Pairings
- Focusing on personality traits and preferences rather than traditional pairings presents an opportunity for disruptive innovation in the food and beverage industry.
- Gamification of Alcohol Selection
- Incorporating a flow chart and interactive questionnaire for selecting liquor presents a new marketing strategy and customer engagement opportunity for alcohol companies.
- Unconventional Selection Criteria
- Using unconventional and playful selection criteria (such as asking about childhood habits) opens up the possibility for unique branding and packaging opportunities for alcohol companies.
Sectors Adopting This
- Food and Beverage
- Using non-traditional pairings and marketing strategies to engage customers presents an opportunity for innovation in the food and beverage industry.
- Alcohol
- Innovative approaches to alcohol selection and marketing, including gamification and playful selection criteria, could disrupt and challenge traditional methods in the industry.
- Marketing and Advertising
- The incorporation of unconventional selection criteria and interactive tools offer new possibilities for creative branding and advertising strategies in the food and beverage industry.
