Fontenay Woods uses wood from wine barrels for their industrial-looking hardwood floors. The result is an interesting blend of aged woods that is at once rustic and modern.
Wine barrels are traditionally made of oak, which is a beautiful, strong wood. With thousands of barrels going out of commission each year, Fontenay Woods was smart enough to see the recycling potential. See more images of this green flooring design above.
Implications - In today's society, businesses are faced with the challenge of providing consumers with modern products with vintage or worn aesthetics. These contradictory demands from the consumer world force businesses to factor design and function into their products. Businesses that can provide both vintage and high-performance qualities in their products will see big returns.