'Folkways' is a New York-based wine retailer founded by a veteran in the alcoholic beverage industry. The founder, Jonas Andersen, has previously worked as a beverage director for large local restaurants such as 'AGERN' and 'Great Northern Food Hall.' Now, Andersen has taken to running his own operation with Folkways.
Folkways operates out of the former Croton Falls railway station which results in the interior of the store being cozy, antique, and fitting for a chic wine retailer. Folkways offers wine from a variety of locations around the world with collections from across Europe, Asia, and North America. In addition to wine, Folkways also offers a selection of wine-themed books, magazines, and serving utensils.
The wines on display are laid out on an angle on holding shelves, which allows customers to see the beauty of the bottle. Additionally, customers can easily read the labels without needing to kneel over or pick up the bottle. The atmosphere of the store is also flushed-out with artworks and decor choices that create a luxury feel.
Image Credit: Folkways, Frances F. Denny
What's Driving This Trend
- Railway Station Retail
- Repurposing transportation infrastructure to create unique customer experiences.
- Cozy Retail Spaces
- Creating inviting and warm retail spaces to encourage customers to stay longer in-store.
- Wine Merchandising
- Innovative ways to showcase wine products in-store.
Who This Affects Most
- Retail Industry
- Retailers can repurpose existing infrastructure to create unique experiences for customers.
- Hospitality Industry
- Hotels and restaurants can incorporate similar cozy and lavish decor choices in their bars and lounges.
- Wine Industry
- Wineries can redesign their tasting rooms to showcase their wines more effectively and create a warm atmosphere that encourages customers to spend more time and buy more products.
