The Foldo lamp, design by Thinkk Studio, is a brilliant piece of contemporary design. The highly aesthetically-pleasing lamp consists of a piece of folded steel around the sides and with a wood base. As a result of using steel as a material magnets can be used to keep notes in place.
What I particularly like about the Foldo lamp is the contrast between the steel and the wood base. Have a look at the gallery to see this fantastic lamp.
Implications - Young consumers have a strong penchant for forward-looking design that does not resemble forms that they have seen before. This stems from an over-appropriation of of cultural symbols and a backward-looking stance. Companies should be innovative when it comes to their design to attract this cutting-edge demographic.