The all-new Focus RS Limited Edition is an attempt to show superfans of models that automakers actually listen to their online comments. The RS Limited Edition stands out from the normal Focus RS in a few ways. First off, it has a limited-slip differential on the front axle. That is apparently something enthusiasts on forums had been calling for. Also, it's available in a sharp shade of Race Red (it's also available in Nitrous Blue), a color fans had asked for.
Other add-ons include forged wheels, blacked-out exterior bits and interior carbon fiber trim pieces. The optional RS2 package, which adds heated power Recaro seats, a heated steering wheel, heated mirrors, and voice navigation is also standard. Pricing for the Focus RS Limited Edition was not released, but it will be high given the hatchback's rarity. Only 1,000 will be sold in North America, 1,000 stateside and 500 in Canada.
What's Driving This Trend
- Fanmade Hot Hatchbacks
- Creating limited edition models with features requested by enthusiasts based on online comments.
- Enthusiast-driven Design
- Customizing cars with add-ons and packages specifically requested by fans on forums.
- Limited Edition Rarity
- Producing a small number of exclusive models to cater to the demand of super fans.
Who This Affects Most
- Automotive
- Automakers can tap into the passionate fan base by creating limited edition models with requested features.
- Automotive Accessories
- Companies can offer aftermarket add-ons and packages to customize cars according to enthusiasts' preferences.
- Luxury Goods
- Creating limited edition, high-priced items for a niche market can generate exclusivity and demand.
