Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Hovering Home Photography

Laurent Chehere's Flying Houses Series Defies Gravity

— June 5, 2012 — Fashion
The Flying Houses series may revolve around the impossible, but it is this flight of fancy that will reel people in. Much like the animated film 'Up,' this photography project appeals to people's imagination in a very emotional and personal way. Centered around hovering suburban homes and apartments, the Flying Houses series encourages people to indulge in the 'what ifs' of their own seemingly ordinary lives.

Shot by France-based photographer Laurent Chehere, the Flying Houses series separates these specific structures from their defining neighborhoods. Although much can be told about the style and state of each abode, by placing them in the clouds, people can appreciate them in a different light. According to My Modern Met, the Flying House series is a metaphor for traveling.
Trend Themes
1. Imaginative Photography - Capturing everyday objects and scenes in a way that sparks imagination, like Laurent Chehere's Flying Houses series, presents opportunities for creative storytelling through photography.
2. Emotional Engagement - Projects like the Flying Houses series, which evoke emotions and personal connections, open up avenues for businesses to create experiential marketing campaigns that deeply resonate with consumers.
3. Metaphorical Art - Exploring metaphorical representations, such as the Flying Houses series by Laurent Chehere, can inspire innovation in various industries by using symbolism to convey complex ideas or concepts.
Industry Implications
1. Photography - The Flying Houses series by Laurent Chehere presents an opportunity for photographers to break free from traditional perspectives and explore alternative narratives through fantastical compositions.
2. Marketing and Advertising - The concept of emotional engagement found in projects like the Flying Houses series can be utilized by marketers to connect with consumers on a deeper level, fostering brand loyalty and increased sales.
3. Art and Design - Metaphorical art forms, such as Laurent Chehere's Flying Houses series, can inspire designers and artists across various mediums to think outside the box and create innovative and thought-provoking works.
6
Score
Popularity
Activity
Freshness