Medieval Insect Swatters

The Fly Sword by Peleg Design Turns People into Critter-Slaying Knights

Fans of 'Game of Thrones' and other medieval stories will appreciate the Fly Sword. It is a revamped swatter that turns any average Joe into an insect-slaying knight. Although this job isn't as glamorous as slaying dragons, someone has to do it. Not to mention that wives and girlfriends will still be swooning at the Fly Sword wielder's feet after destroying such a pesky pest.

Created by Peleg Design, a studio founded by Shahar Peleg and based in Tel Aviv, Israel, the Fly Sword adheres to its three principles of design: functionality, aesthetics and humor. Although it could easily be mistaken for a classic swatter at first glance, the handle is unmistakable. The Fly Sword is available in three bright colors: neon green, blue and red.

Medieval-themed Products
There's an opportunity to create a range of medieval-themed products that are designed to bring fun to mundane household tasks.
Humorous Pest Control Tools
There's an opportunity to market pest control tools with a humorous twist, making them both effective and amusing to use.
Multi-functional Household Products
There's an opportunity to create products that serve more than one function to provide convenience and save space.

Industries Being Reshaped

Home Goods
Home goods companies can create a line of humorous and functional pest control tools to appeal to customers with a sense of humor.
Gifts & Novelties
Gift and novelty companies can offer medieval-themed products that are both entertaining and functional.
Consumer Electronics
Consumer electronics companies can produce multi-functional household products that can serve more than one purpose.
SCORE
0.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 9%
Freshness 8%

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