Literary Inspiration Flower Vases

The 'Flowery Tale' Book from Mecli Opens to Reveal a Vase

The 'Flowery Tale' book from Japan-based paper product company Mecli is an unexpected decor item for the home that transforms a humble publication into a place to position fresh floral arrangements. The book-shaped decor piece opens to reveal one of three different shapes and can be paired with a glass tube in the spine to offer a place to position one or more flowers. The book will thus maintain its balance on a surface thanks to its open style and will create visual intrigue for inhabitants or visitors alike to admire each day.

The 'Flowery Tale' book is available for purchase in Japan at a price point of ¥3,300 and can be positioned either right side-up or upside-down to actually create six different looks.

Image Credit: Mecli

Book-inspired Decor
Opportunities for creating functional decor items inspired by traditionally non-decorative objects.
Multifunctional Home Accessories
Designs that serve multiple purposes to maximize functionality and value in daily life.
Nature-inspired Design
Incorporating natural elements into decor pieces to bring the outdoors inside and create a sense of calm and positivity.

Industries Being Reshaped

Home Decor
Opportunities for creating unique and functional decor pieces that add personality and interest to homes and living spaces.
Publishing
The potential for creating book-like products that serve alternate functions and expand the reach and appeal of these types of products.
Floral Industry
The potential for creating innovative and unique ways to display and enjoy fresh flowers in homes, events, and other settings.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 63%
Freshness 10%

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