Newly launched sneaker brand Flowers for Society is on a mission to combine physical sneaker collecting with the emerging world of non-fungible tokens (NFTs).
As a result, Flowers for Society has just revealed its first-ever sneaker design called the 'SEED.ONE,' which comes with a unique "phygital" concept. The new sneaker will be made available via pre-order and linked to a one-of-kind NFT, providing customers access to the brand's metaverse community.
"The corresponding NFT is a certificate of authenticity and membership, which will be the key to participating in future sneaker releases, limited editions, and collaborations," said the company in a recent Instagram post. Overall the brand aims only to produce as many sneakers as there is demand from customers. In addition, it hopes to bridge the gap between physical and digital collecting.
Image Credit: Garden of Comfort