For Spring 2018, Columbia and Opening Ceremony launched a vibrant and uplifting floral design collection that utilizes militant-inspired silhouettes as a basis. The capsule consists of heritage pieces by Columbia, including the lightweight half-zip fleece, packable bucket hats, convertible hiking pants and functional vests. While the utility, contained in the performance-oriented product, is maintained, the thematically-appropriate overhauling Spring motifs are exhibited in the beautifully patterned fabrics and "bright electric colorways," which are a staple of Opening Ceremony's approach to active wear.
All in all, the floral design collection consists of 12 distinct pieces. It is only recent that Columbia has been opening up to brand collaboration and it's nice that the utility in the company's garments can finally be reimagined with fashion-forward silhouettes that will appeal to a larger audience.
What's Driving This Trend
- Floral Design Apparel
- Creating vibrant and uplifting collections with floral designs on utilitarian silhouettes.
- Militant-inspired Silhouettes
- Incorporating military-inspired elements into fashion design to create unique and edgy looks.
- Brand Collaborations
- Teaming up with other brands to reimagine utility-driven garments with fashion-forward styles.
Who This Affects Most
- Outdoor Apparel
- Opportunities for outdoor apparel brands to infuse floral patterns and military-inspired elements into their product lines.
- Fashion
- Fashion industry can explore collaborations to bring together utility, functionality, and cutting-edge designs.
- Sportswear
- Sportswear brands can combine floral motifs with performance-oriented features to create eye-catching and functional collections.
