Floral activewear is a category of sports clothing that lies at the intersection of comfort, style, and performance. The latest womenswear collection by Joe Fresh relies on this approach to capture the active consumer's attention.
Athleisure has gently nudged itself into the realm of acceptable everyday wear which is ultimately beneficial to those who have a hectic lifestyle. With it, they enjoy the opportunity to be comfortable in their clothes at all times. Joe Fresh makes its floral activewear available at an affordable price which is yet another benefit of this particular launch.
The capsule features a range of playful silhouettes some of which are basics that can be easily styled, others are statement pieces and finally, there is a range of designs that pay tribute to Canada with playful nods and hints to outdoorsy personalities.