Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Flora Plan' in Vogue Australia Honors the Feminine Silhouette

 - Apr 27, 2009   Updated: Jul 20 2011
References: &
The 'Flora Plan' editorial in Vogue Australia's May 2009 issue celebrates the nipped-in waistlines of the 1940s and, by extension, classic femininity. Photographer Troyt Couburn captured Valerija Erokhina in one elegant summer outfit after another.

In the 'Flora Plan' Vogue Australia editorial, Valerija Erokhina wore pastel and neutral shades that are a welcome reprieve from the doldrums of black and gray clothing that have also flooded the fashion world this spring.

Implications - Female consumers are no longer looking for over exaggerated styles and are seeking out simpler styles. Products featuring a subtler aesthetic are appealing to those who want to maintain a classic appearance. Companies trying to attract more shoppers could focus on this.